{"product_id":"creativity-in-pr-and-communications","title":"Creativity in PR and Communications","description":"\u003cp\u003e\u003cb\u003eHow can creativity drive effective public relations and communications in today's dynamic business environment?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCreativity in PR and Communications\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJon Cope \u003c\/b\u003eand \u003cb\u003eStuart Mayell\u003c\/b\u003e is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey features include:\u003c\/b\u003e\u003cbr\u003e-   Exploration of creativity fundamentals including      mindset development, creative thinking, ideation processes and the      strategic use of AI as a creativity enhancer\u003cbr\u003e-   Integration of strategic models and expert insights      demonstrating how creativity informs effective briefs and campaign      development\u003cbr\u003e-   Practical real-world examples from global brands such as      Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity      in action within PR and communication contexts\u003cbr\u003e-   Structured learning supports including clearly      defined learning outcomes, glossary, exercise questions and online      resources featuring lecturer slides and creative best practices\u003cbr\u003e-   Emphasis on data-led decision making within creative PR strategies to connect innovation with      measurable impact\u003cbr\u003e\u003cbr\u003eWhether preparing for academic study or professional practice, \u003cb\u003eJon Cope \u003c\/b\u003eand \u003cb\u003eStuart Mayell\u003c\/b\u003e offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54843956265304,"sku":"9781398620865","price":80.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398620865.jpg?v=1780031765","url":"https:\/\/agendabookshop.com\/products\/creativity-in-pr-and-communications","provider":"Agenda Bookshop","version":"1.0","type":"link"}