{"product_id":"crisis-management-in-the-tourism-industry-1","title":"Crisis Management in the Tourism Industry","description":"\u003cp\u003eThe tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCrisis Management in the Tourism Industry\u003c\/strong\u003e aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:\u003cbr\u003e\u003cbr\u003e* Terrorism and criminal activities\u003cbr\u003e* Risk perceptions and the influencing variables\u003cbr\u003e* The stakeholder concepts\u003cbr\u003e* Analysis methods- visibility of advantages\/disadvantages of methods\u003cbr\u003e* Marketing instruments and best practices\u003cbr\u003e\u003cbr\u003eWritten by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. \u003cbr\u003eThe book provides discussion of:\u003cbr\u003e* The influential effect of the mass media \u003cbr\u003eHow crises effect the purchase decision process \u003cbr\u003eDestination branding\/image and its manipulation \u003cbr\u003ePreventative crises management and strategies\u003cbr\u003e\u003cbr\u003eCrisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257570152792,"sku":"9781138139800","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138139800_5d2501fd-4980-4d28-8285-580ef796d494.jpg?v=1777627847","url":"https:\/\/agendabookshop.com\/products\/crisis-management-in-the-tourism-industry-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}