{"product_id":"cross-cultural-competence","title":"Cross-Cultural Competence","description":"\u003cp\u003eCross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.\u003c\/p\u003e\u003cp\u003eThis book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe language connection \u003c\/li\u003e\n\u003cli\u003ethe global connection \u003c\/li\u003e\n\u003cli\u003ethe management connection \u003c\/li\u003e\n\u003cli\u003ethe multimedia connection.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUsing an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236686221656,"sku":"9780415349666","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415349666_c66d5ca2-7fcf-48a0-a0ad-2b563d828c5b.jpg?v=1769068843","url":"https:\/\/agendabookshop.com\/products\/cross-cultural-competence","provider":"Agenda Bookshop","version":"1.0","type":"link"}