{"product_id":"cultural-impact-of-rupaul-s-drag-race","title":"Cultural Impact of RuPaul’s Drag Race","description":"\u003cp\u003eInsightful, provocative and now in paperback, \u003cem\u003eThe Cultural Impact of RuPaul’s Drag Race\u003c\/em\u003e is a collection of original material that goes beyond simple analysis of the show and examines the profound effect that \u003cem\u003eRuPaul’s Drag Race\u003c\/em\u003e has had on the cultures that surround it: audience cultures, economics, branding, queer politics and all points in between. Once a cult show marketed primarily to gay men, \u003cem\u003eDrag Race\u003c\/em\u003e has drawn both praise and criticism for its ability to market itself to broader, straighter and increasingly younger fans. The show’s depiction of drag as both a celebrated form of entertainment and as a potentially lucrative career path has created an explosion of aspiring queens in unprecedented numbers, and had a far-reaching impact on drag as both an art form and a career.\u003c\/p\u003e\n\n\u003cp\u003eContributors include scholars based in the United Kingdom, the United States, Canada and South Africa.\u003cstrong\u003e \u003c\/strong\u003eThe contributions are interdisciplinary, as well as international. The editor invited submissions from scholars in theatre and performance studies, English literature, cultural anthropology, media studies, linguistics, sociology and marketing. What he envisaged was an examination of the wider cultural impacts that \u003cem\u003eRuPaul’s Drag Race\u003c\/em\u003e has had;  what he received was a rich and diverse engagement with the question of how \u003cem\u003eDrag Race\u003c\/em\u003e has affected local, live cultures, fan cultures, queer representation and the very fabric of drag as an art form in popular cultural consciousness.\u003c\/p\u003e\n\n\u003cp\u003eThis original collection, with its variety of topics and approaches, is a critical appraisal of \u003cem\u003eRuPaul’s Drag Race \u003c\/em\u003eat an important point of the programme’s run, as well as of the growing industries around RPDR, including DragCon and drag queens' post-show careers in the on- and offline world.  \u003c\/p\u003e\n\n\u003cp\u003ePrimarily of interest to students, scholars and researchers in media and communication studies, gender and sexuality studies, popular culture, queer theory, LGBTQ history, media studies, and fan studies. Will also appeal to fans of the series.\u003c\/p\u003e","brand":"Intellect","offers":[{"title":"Default Title","offer_id":54248595358040,"sku":"9781789382563","price":92.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781789382563_6b19cd5e-c215-4220-9bb2-e643b87df4ae.jpg?v=1765631738","url":"https:\/\/agendabookshop.com\/products\/cultural-impact-of-rupaul-s-drag-race","provider":"Agenda Bookshop","version":"1.0","type":"link"}