{"product_id":"curve","title":"Curve","description":"\u003cp\u003e\u003ci\u003eThe Curve\u003c\/i\u003e is a new way of doing business and of seeing the world.\u003cbr\u003e\u003cbr\u003eIn the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?\u003cbr\u003e\u003cbr\u003eThe answer is the Curve. \u003cbr\u003e\u003cbr\u003eWhatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.\u003cbr\u003e\u003cbr\u003eWith stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, \u003ci\u003eThe Curve\u003c\/i\u003e shows how to connect with people - and make them happy to pay up for the very best you can offer.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e  'A neatly forged, comprehensive model any business can lucratively exploit' \u003cbr\u003e  -Observer\u003cbr\u003e\u003cbr\u003e  'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e  + cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD\u003cbr\u003e  With text below reading: \u003cb\u003eFREE EBOOK AVAILABLE NOW\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNicholas Lovell\u003c\/b\u003e is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, \u003ci\u003eWired\u003c\/i\u003e, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e. He lives in London.\u003cbr\u003e\u003cbr\u003e@nicholaslovell\u003cbr\u003ewww.nicholaslovell.com\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":54221180731736,"sku":"9780670923212","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780670923212_6419514b-3d7d-4d5f-8e9b-6b7693986991.jpg?v=1764702932","url":"https:\/\/agendabookshop.com\/products\/curve","provider":"Agenda Bookshop","version":"1.0","type":"link"}