{"product_id":"customer-advisory-boards-1","title":"Customer Advisory Boards","description":"\u003cp\u003eLearn why customer advisory boards are so successfuland how to create one for any business! \u003cbr\u003e\u003cbr\u003e From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. \u003cbr\u003e\u003cbr\u003e Customer Advisory Boards focuses on bringing companies and customers closer together utilizing input and advice from a CAB. This book shows how to use three types of customer basesexisting customers, potential customers, or former buyersto form three different types of advisory boards: corporate strategy boards to plan future investments, product planning boards to create new product, and launch success boards to improve existing product. Using the information in this book, your company can transform from being customer focused to customer driven. \u003cbr\u003e\u003cbr\u003e Customary advisory boards benefit your company by:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e improving sales contact and dialogue dynamics of the company \u003c\/li\u003e\n\u003cli\u003e enabling the company to see itself through the customers’ eyes \u003c\/li\u003e\n\u003cli\u003e sharing ideas and suggestions to improve a company’s programs and services to its customers \u003c\/li\u003e\n\u003cli\u003e showing that the company values its customers’ opinions and wants to improve for them \u003c\/li\u003e\n\u003cli\u003e providing access to expertise and experience from a wide range of necessary disciplines without legal liability \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCustomer advisory boards also benefit the board members by:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e giving them opportunities to offer practical advice that can affect a company \u003c\/li\u003e\n\u003cli\u003e allowing them to establish personal and professional contacts from each other \u003c\/li\u003e\n\u003cli\u003e rewarding them with company perks and products \u003c\/li\u003e\n\u003cli\u003e giving them a sense of belonging and empowerment \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith case studies, appendices, notes, references, and surveys, Dr. Tony Carter has created an illuminating, educational research tool for company owners and managers. Whether applied to a corporation, a medical or religious institution, or a not-for-profit organization, Customer Advisory Boards will help increase customer loyalty and satisfaction.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54257392976216,"sku":"9780789015570","price":179.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789015570.jpg?v=1779338738","url":"https:\/\/agendabookshop.com\/products\/customer-advisory-boards-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}