{"product_id":"customer-analytics-for-dummies","title":"Customer Analytics For Dummies","description":"\u003cb\u003eThe easy way to grasp customer analytics\u003c\/b\u003e  \u003cp\u003eEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e gets you up to speed on what you should be testing. You'll also find current information on how to leverage A\/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eShows you what to measure, how to measure, and ways to interpret the data\u003c\/li\u003e\n\u003cli\u003eProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart\u003c\/li\u003e\n\u003cli\u003eExplains how to use customer analytics to make smarter business decisions that generate more loyal customers\u003c\/li\u003e\n\u003cli\u003eOffers easy-to-digest information on understanding each stage of the customer journey\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, \u003ci\u003eCustomer Analytics For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54221665370456,"sku":"9781118937594","price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118937594_773c7cc7-9521-4f67-8d71-816323c57c0f.jpg?v=1780378269","url":"https:\/\/agendabookshop.com\/products\/customer-analytics-for-dummies","provider":"Agenda Bookshop","version":"1.0","type":"link"}