{"product_id":"customer-and-business-analytics","title":"Customer and Business Analytics","description":"\u003cp\u003e\u003cstrong\u003eCustomer and Business Analytics: Applied Data Mining for Business Decision Making Using R\u003c\/strong\u003e explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.\u003c\/p\u003e\u003cp\u003eThe book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.\u003c\/p\u003e\u003cp\u003eShowing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54234151125336,"sku":"9781466503960","price":95.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781466503960_998b9c64-42bf-4a42-ac95-d9edc4f46818.jpg?v=1779169559","url":"https:\/\/agendabookshop.com\/products\/customer-and-business-analytics","provider":"Agenda Bookshop","version":"1.0","type":"link"}