{"product_id":"customer-experience-in-fashion-retailing","title":"Customer Experience in Fashion Retailing","description":"\u003cp\u003eThis text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.\u003c\/p\u003e\u003cp\u003eMerging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.\u003c\/p\u003e\u003cp\u003eComprehensive and unique in its approach, \u003ci\u003eCustomer Experience in Fashion Retailing\u003c\/i\u003e is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54229107507544,"sku":"9781032453002","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032453002.jpg?v=1768294844","url":"https:\/\/agendabookshop.com\/products\/customer-experience-in-fashion-retailing","provider":"Agenda Bookshop","version":"1.0","type":"link"}