{"product_id":"customer-insight-in-tourism","title":"Customer Insight in Tourism","description":"\u003cp\u003e\u003cem\u003eCustomer Insight in Tourism: Segments, Profiles and Personas\u003c\/em\u003e offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.\u003c\/p\u003e\u003cp\u003eUsing cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.\u003c\/p\u003e\u003cp\u003eThis is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55283482362200,"sku":"9781041069690","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041069690_142e743a-0676-4580-a645-600490683f53.jpg?v=1768412734","url":"https:\/\/agendabookshop.com\/products\/customer-insight-in-tourism","provider":"Agenda Bookshop","version":"1.0","type":"link"}