{"product_id":"customer-relationship-management-fundamentals","title":"Customer Relationship Management Fundamentals","description":"Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. \u003ci\u003eCustomer Relationship Management Fundamentals\u003c\/i\u003e provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models.","brand":"Arcler Press","offers":[{"title":"Default Product","offer_id":56747750916440,"sku":"9781779568786","price":108.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781779568786.jpg?v=1771450248","url":"https:\/\/agendabookshop.com\/products\/customer-relationship-management-fundamentals","provider":"Agenda Bookshop","version":"1.0","type":"link"}