{"product_id":"danmu-mediated-communication-and-audiovisual-translation-in-the-digital-age-1","title":"Danmu-mediated Communication and Audiovisual Translation in the Digital Age","description":"\u003cp\u003eThis collection represents the first of its kind, bringing together the latest research on \u003ci\u003edanmu\u003c\/i\u003e, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today.\u003c\/p\u003e\u003cp\u003eThe volume presents compelling evidence of \u003cem\u003edanmu\u003c\/em\u003e's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how \u003cem\u003edanmu\u003c\/em\u003e facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in \u003ci\u003edanmu\u003c\/i\u003e, and Chinese audience preferences in \u003ci\u003edanmu\u003c\/i\u003e-enhanced viewing experiences.\u003c\/p\u003e\u003cp\u003eThis book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.\u003c\/p\u003e\u003cp\u003eChapter 6 of this book is freely available as a downloadable Open Access PDF at http:\/\/www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivs (\u003cstrong\u003eCC BY-NC-ND\u003c\/strong\u003e) license.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":57259978064216,"sku":"9781032757346","price":56.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032757346.jpg?v=1778915752","url":"https:\/\/agendabookshop.com\/products\/danmu-mediated-communication-and-audiovisual-translation-in-the-digital-age-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}