{"product_id":"data-analytics-in-marketing-entrepreneurship-and-innovation","title":"Data Analytics in Marketing, Entrepreneurship, and Innovation","description":"\u003cp\u003eInnovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. \u003cb\u003eData Analytics in Marketing, Entrepreneurship, and Innovation \u003c\/b\u003ecovers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBusiness analytics\u003c\/li\u003e\n\u003cli\u003eApplying predictive analytics \u003c\/li\u003e\n\u003cli\u003eUsing discrete choice analysis for decision-making \u003c\/li\u003e\n\u003cli\u003eMarketing and customer analytics\u003c\/li\u003e\n\u003cli\u003eDeveloping new products\u003c\/li\u003e\n\u003cli\u003eTechnopreneurship\u003c\/li\u003e\n\u003cli\u003eDisruptive versus incremental innovation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":47239943651672,"sku":"","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367697648_3b9387cc-d45a-4e23-a13a-91d31109e78a.jpg?v=1778816760","url":"https:\/\/agendabookshop.com\/products\/data-analytics-in-marketing-entrepreneurship-and-innovation","provider":"Agenda Bookshop","version":"1.0","type":"link"}