{"product_id":"data-driven-marketing-analytics-1","title":"Data-Driven Marketing Analytics","description":"\u003cp\u003e\u003ci\u003eData-Driven Marketing Analytics: Research Methods and Analytical Tools\u003c\/i\u003e bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming data into actionable insights.\u003c\/p\u003e\u003cp\u003eReaders will gain practical skills to design and manage research projects, predict customer behaviour, and uncover hidden patterns in purchasing data. The book delivers these benefits through hands-on exercises, shareable datasets, and visual workflows, ensuring accessibility for users without coding experience. Key features include real-world case studies, interactive examples, and tools for segmentation, forecasting, and strategic decision-making.\u003c\/p\u003e\u003cp\u003eThis book is tailored for postgraduate students, researchers, and marketing professionals seeking to master data-driven decision-making. It is ideal for advanced courses in Marketing Analytics, Management Information Systems, and Business Statistics.\u003c\/p\u003e\u003cp\u003eThe book is supported by a comprehensive online repository containing over 100 ready-to-use files, including datasets, Excel solutions, SPSS files, and Orange workflows.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":57261314670936,"sku":"9781041344544","price":72.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781041344544_4899a842-464a-43dc-948f-9d838e5b4f7b.jpg?v=1778829337","url":"https:\/\/agendabookshop.com\/products\/data-driven-marketing-analytics-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}