{"product_id":"data-driven-marketing-strategy-1","title":"Data-Driven Marketing Strategy","description":"\u003cp\u003e\u003cb\u003eThe comprehensive undergraduate guide to designing creative, data-driven marketing strategies.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eData-Driven Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by \u003cb\u003eKamila Miller,\u003c\/b\u003e it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.\u003cbr\u003e\u003cbr\u003eDesigned to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:\u003cbr\u003e- Frameworks      for applying data to every stage of marketing strategy\u003cbr\u003e- Guidance      for creating personas and segmentation models\u003cbr\u003e- Best-practice      tips for leveraging data and technology for best outcomes, practical      exercises, key learning points and real-world examples including Pepsi, Netflix      and HubSpot\u003cbr\u003e- Insights      on digital marketing trends, AI, and customer experience\u003cbr\u003e- Online      resources including lecturer slides\u003cbr\u003e\u003cbr\u003eWhether studying marketing strategy or preparing for a data-driven career, \u003cb\u003e\u003ci\u003eData-Driven Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e equips students with the tools, insight and creativity to design strategies that perform.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":55476850622808,"sku":"9781398623866","price":80.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398623866.jpg?v=1780032644","url":"https:\/\/agendabookshop.com\/products\/data-driven-marketing-strategy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}