{"product_id":"data-engineering-for-data-driven-marketing","title":"Data Engineering for Data-Driven Marketing","description":"\u003cp\u003eIn the digital age, data has become the cornerstone of effective marketing strategies. \u003cem\u003eData Engineering for Data-Driven Marketing\u003c\/em\u003e explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.\u003c\/p\u003e\n\u003cp\u003eOffering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, \u003cem\u003eData Engineering for Data-Driven Marketing \u003c\/em\u003euses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":54238136303960,"sku":"9781836623274","price":92.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781836623274.jpg?v=1779509758","url":"https:\/\/agendabookshop.com\/products\/data-engineering-for-data-driven-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}