{"product_id":"data-mining-techniques","title":"Data Mining Techniques","description":"The leading introductory book on data mining, fully updated and revised!  \u003cp\u003eWhen Berry and Linoff wrote the first edition of \u003ci\u003eData Mining Techniques\u003c\/i\u003e in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eFeatures significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems\u003c\/li\u003e\n\u003cli\u003eCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately\u003c\/li\u003e\n\u003cli\u003eTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more\u003c\/li\u003e\n\u003cli\u003eProvides best practices for performing data mining using simple tools such as Excel\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eData Mining Techniques, Third Edition\u003c\/i\u003e covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54240645022040,"sku":"9780470650936","price":47.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470650936_bbcf5ed3-baf8-43ef-9652-492d9b85b923.jpg?v=1780398033","url":"https:\/\/agendabookshop.com\/products\/data-mining-techniques","provider":"Agenda Bookshop","version":"1.0","type":"link"}