{"product_id":"de-strategise","title":"De-Strategise","description":"\u003cp\u003eBrand   strategy has become unnecessarily complicated.\u003cbr\u003e\u003cbr\u003e     Too many frameworks. Too many steps. Too much jargon. And too often,   uncertain outcomes.\u003cbr\u003e\u003cbr\u003e     The world of brand strategy needs simplifying.\u003cbr\u003e\u003cbr\u003e     This book does exactly that.\u003cbr\u003e\u003cbr\u003e     Drawing on more than 50 years of combined experience, seasoned strategists   Mick Mahoney and Kevin Chesters present a proven approach built around three   simple questions. Refined over the past decade, their method cuts through the   noise to create brand positioning that is clear, practical, and   undeniable.\u003cbr\u003e\u003cbr\u003e     For too long, the industry has treated strategy and creativity as separate   disciplines, confined to outdated silos and overcomplicated methodologies.   But the best ideas don't emerge from separation - they emerge from   connection, collaboration, and cognitive diversity.\u003cbr\u003e\u003cbr\u003e     The science is clear: simpler works better.\u003cbr\u003e\u003cbr\u003e     This book took 50+ years to develop, 10 years to refine, and will help you   build an undeniable brand by answering three deceptively simple questions.\u003cbr\u003e\u003cbr\u003e     If you want to create a brand strategy that is simple, impactful, and   impossible to ignore, the path starts here.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Product","offer_id":57768862253400,"sku":"9789063698065","price":27.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789063698065.jpg?v=1784699145","url":"https:\/\/agendabookshop.com\/products\/de-strategise","provider":"Agenda Bookshop","version":"1.0","type":"link"}