{"product_id":"deep-rhetoric","title":"Deep Rhetoric","description":"\"Rhetoric is the counterpart of logic,\" claimed Aristotle. \"Rhetoric is the first part of logic rightly understood,\" Martin Heidegger concurred. \"Rhetoric is the universal form of human communication,\" opined Hans-Georg Gadamer. But in \"Deep Rhetoric\", James Crosswhite offers a groundbreaking new conception of rhetoric, one that builds a definitive case for an understanding of the discipline as a philosophical enterprise beyond basic argumentation and is fully conversant with the advances of the New Rhetoric of Chaim Perelman and Lucie Olbrechts-Tyteca. Chapter by chapter, \"Deep Rhetoric\" develops an understanding of rhetoric not only in its philosophical dimension but also as a means of guiding and conducting conflicts, achieving justice, and understanding the human condition. Along the way, Crosswhite restores the traditional dignity and importance of the discipline and illuminates the twentieth-century resurgence of rhetoric among philosophers, as well as the role that rhetoric can play in future discussions of ontolog, epistemology, and ethics.\nAt a time when the fields of philosophy and rhetoric have diverged, Crosswhite returns them to their common moorings and shows us an invigorating new way forward.","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":54219891802456,"sku":"9780226016344","price":116.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780226016344__67b9032ad450f_ade5ad7b-4419-42c9-8265-77bb8ee9fbd9.jpg?v=1741158367","url":"https:\/\/agendabookshop.com\/products\/deep-rhetoric","provider":"Agenda Bookshop","version":"1.0","type":"link"}