{"product_id":"design-management-organisation-and-marketing-perspectives","title":"Design Management","description":"\u003cp\u003ePlaced at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product\/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.\u003c\/p\u003e\u003cp\u003eThis text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. \u003c\/p\u003e\u003cp\u003eWith end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, \u003ci\u003eDesign Management: Organisation and Marketing Perspectives \u003c\/i\u003eis an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54173449781592,"sku":null,"price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138648074_d53590c2-1177-466f-b76d-6f5a84b64ee7.jpg?v=1777782662","url":"https:\/\/agendabookshop.com\/products\/design-management-organisation-and-marketing-perspectives","provider":"Agenda Bookshop","version":"1.0","type":"link"}