{"product_id":"design-things-that-make-sense","title":"Design Things that Make Sense","description":"\u003cp\u003eDesign Things That Make Sense is the first and   complete guide to designing technology-based products and services. It   answers questions like: Why do so many new tech products fail? What   accelerates technology adoption? How do you design products that make sense? \u003cbr\u003e\u003cbr\u003e    Deborah Nas transformed the knowledge   she gained in her 25 years of experience as a designer, professor, and   thought leader in technology-based innovation into practical design   strategies. These design strategies will guide you in developing successful   new products and improving existing products. They will help you design   products and services whose technological benefits far outweigh their   potential drawbacks. In other words, it will help you to \"Design Things That   Make Sense\" for your future customers; products people will love to use and   will continue using.\u003cbr\u003e\u003cbr\u003e    Product owners, product managers, and   innovation managers can utilize this book to help their teams become better   innovators. It can help start-up founders improve their value propositions   and speed up adoption of their products. It can enable design professionals   to fast track their design process. Design students can use it as a reference   manual in their design projects and design tutors can use it to boost their   students' design knowledge. The book comes with a free online toolkit   designed for teamwork, workshops and co-creation sessions. Design Things That   Make Sense is a hands-on book that will help you develop great ideas into   successful products.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":54218202874200,"sku":"9789063696146","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789063696146.jpg?v=1766116847","url":"https:\/\/agendabookshop.com\/products\/design-things-that-make-sense","provider":"Agenda Bookshop","version":"1.0","type":"link"}