{"product_id":"designs-on-the-past","title":"Designs on the Past","description":"In the period 1916-1966, during its so-called Golden Age, Hollywood developed a passion for the ancient world and produced many epic movie blockbusters. The studios used every device they could find to wow audiences with the spectacle of antiquity.\nIn this unique study, Lloyd Llewellyn-Jones shows how Hollywood carefully and skilfully created the popular modern perception of the ancient world. He analyses how producers, art directors, costumiers, publicity agents, movie stars, and inevitably, ‘a cast of thousands’ literally designed and crafted the ancient world from scratch.\nThis lively book offers a technical as well as a theoretical guide to a much-neglected area of film studies and reception studies that will appeal to anyone working in these disciplines.\n\nKey Features:\n\nThis is the first study of the mechanisms and ideologies behind the making of epic movies in Hollywood\nLavishly illustrated including rare and fascinating marketing material and production stills produced by Hollywood at the time\nExplores the casting and consequences of movie stars in historical roles\nSets a new agenda for exploring the relationship between history and film and between history and visual culture.\n\nLloyd Llewellyn-Jones is Professor of Ancient History at Cardiff University.","brand":"Edinburgh University Press","offers":[{"title":"Default Title","offer_id":54246089818456,"sku":"9780748675630","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780748675630.jpg?v=1768042824","url":"https:\/\/agendabookshop.com\/products\/designs-on-the-past","provider":"Agenda Bookshop","version":"1.0","type":"link"}