{"product_id":"destination-benchmarking","title":"Destination Benchmarking","description":"Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.","brand":"CABI Publishing","offers":[{"title":"Default Title","offer_id":54228909064536,"sku":"9780851997452","price":112.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780851997452_b1d6e13b-e784-45ea-a7e4-084ee495d930.jpg?v=1780389940","url":"https:\/\/agendabookshop.com\/products\/destination-benchmarking","provider":"Agenda Bookshop","version":"1.0","type":"link"}