{"product_id":"destination-data","title":"Destination Data","description":"\u003cp\u003eThe swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. \u003cem\u003eDestination Data: Charting the Course for Transformative Travel Experiences\u003c\/em\u003e is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.\u003c\/p\u003e\n\u003cp\u003eAt its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.\u003c\/p\u003e\n\u003cp\u003eDistinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdvances in Digital Technology and Data-Driven Business Practices\u003c\/em\u003e examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":56254661132632,"sku":"9781836086031","price":92.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781836086031_ef296032-1333-45c8-9e14-9a67c7892c93.jpg?v=1778710529","url":"https:\/\/agendabookshop.com\/products\/destination-data","provider":"Agenda Bookshop","version":"1.0","type":"link"}