{"product_id":"destination-marketing-organisations","title":"Destination Marketing Organisations","description":"\u003cp\u003eTravellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin \u003cem\u003eDestination Marketing Organisations\u003c\/em\u003e. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', \u003cem\u003eDestination Marketing Organisations\u003c\/em\u003e bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. \u003c\/p\u003e\u003cp\u003eKey learning outcomes are to enhance understanding of the fundamental issues relating to:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe rationale for the establishment of DMOs\u003cbr\u003e\u003cbr\u003eThe structure, roles, goals and functions of DMOs\u003cbr\u003e\u003cbr\u003eThe key opportunities, challenges and constraints facing DMOs\u003cbr\u003e\u003cbr\u003eThe complexities of marketing destinations as tourism brands\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Author\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233402311000,"sku":"9780080443065","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780080443065.jpg?v=1783008043","url":"https:\/\/agendabookshop.com\/products\/destination-marketing-organisations","provider":"Agenda Bookshop","version":"1.0","type":"link"}