{"product_id":"development-factory","title":"Development Factory","description":"Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product\/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":54229062713688,"sku":"9780875846507","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780875846507_2a3a9a5f-c2c0-42de-9548-ae8142bf92bf.jpg?v=1765284459","url":"https:\/\/agendabookshop.com\/products\/development-factory","provider":"Agenda Bookshop","version":"1.0","type":"link"}