{"product_id":"digital-branding-how-to-successfully-build-and-measure-a-brand-online","title":"Digital Branding","description":"\u003cb\u003eLooking to strengthen your brand strategy and boost your digital presence with proven frameworks?\u003c\/b\u003e\n\n\u003cb\u003e\u003ci\u003eDigital Branding\u003c\/i\u003e\u003c\/b\u003e is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author \u003cb\u003eDaniel Rowles\u003c\/b\u003e, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.\n\nYou'll learn how to: \n- Develop a clear brand planning framework to guide your strategy\n- Apply principles of identity development tailored to today's digital landscape\n- Implement effective channel selection based on data and market insights\n- Optimize your use of Google Analytics, SEO and social media algorithms\n- Explore the impact of Generative AI on modern branding techniques\n\nWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.\n\n\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth\u003c\/i\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":50069705523544,"sku":"9781398618428","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398618428.jpg?v=1778585459","url":"https:\/\/agendabookshop.com\/products\/digital-branding-how-to-successfully-build-and-measure-a-brand-online","provider":"Agenda Bookshop","version":"1.0","type":"link"}