{"product_id":"digital-communication-management","title":"Digital Communication Management","description":"\u003cp\u003eThis state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective.\u003c\/p\u003e\u003cp\u003eThe book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q\u0026amp;As with senior practitioners – collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter’s topics. These and other pedagogical tools – as well as the newly emerging Digital Media-Arena (DMA) Framework – orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling).\u003c\/p\u003e\u003cp\u003eThis book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and\/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial\/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com\/9781032671307\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54803497877848,"sku":"9781032671307","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032671307_2d800f3d-0bdb-42f4-b88d-90d423b95893.jpg?v=1769859041","url":"https:\/\/agendabookshop.com\/products\/digital-communication-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}