{"product_id":"digital-communications-at-work-1","title":"Digital Communications at Work","description":"\u003cp\u003e\u003cb\u003eImplement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eDigital Communications at Work\u003c\/b\u003e\u003c\/i\u003e is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.\u003cbr\u003e\u003cbr\u003eDrawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:\u003cbr\u003e- Develop a tailored channel strategy aligned to      business goals and culture \u003cbr\u003e- Build and present a compelling business case to      secure leadership buy-in \u003cbr\u003e- Apply frameworks to select, integrate and optimize      digital tools effectively \u003cbr\u003e- Implement content plans that sustain engagement and      talent retention \u003cbr\u003e- Measure, analyze and refine for continuous      improvement and ROI\u003cbr\u003e\u003cbr\u003eWith step-by-step guidance and actionable tools, \u003cb\u003e\u003ci\u003eDigital Communications at Work\u003c\/i\u003e\u003c\/b\u003e equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include:\u003c\/b\u003e Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":56488079032664,"sku":"9781398626096","price":63.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398626096.jpg?v=1780117273","url":"https:\/\/agendabookshop.com\/products\/digital-communications-at-work-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}