{"product_id":"digital-frontier","title":"Digital Frontier","description":"\u003cp\u003e\u003cb\u003eDiscover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e In \u003ci\u003eThe Digital Frontier\u003c\/i\u003e, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eA demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)\u003c\/li\u003e\n\u003cli\u003eA detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions\u003c\/li\u003e\n\u003cli\u003eA simplified 4-stage framework for companies to start from scratch and build valuable use cases\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, \u003ci\u003eThe Digital Frontier\u003c\/i\u003e is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54220747473240,"sku":"9781119803249","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119803249_0c7926db-aa84-4ef7-b9ae-425a2a6630a3.jpg?v=1753209019","url":"https:\/\/agendabookshop.com\/products\/digital-frontier","provider":"Agenda Bookshop","version":"1.0","type":"link"}