{"product_id":"digital-marketing-handbook-2","title":"Digital Marketing Handbook","description":"\u003cp\u003e\u003cb\u003eHow to build, implement and optimize digital marketing strategy that delivers measurable commercial impact.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e is a practical, end-to-end guide that helps marketers turn strategy into performance across complex B2B and B2C environments. Written for professionals responsible for planning, execution and optimization, it brings together proven principles, structured frameworks and real-world application to help you deliver consistent results.\u003cbr\u003e\u003cbr\u003eWritten by industry expert and bestselling author,\u003cb\u003e Simon Kingsnorth\u003c\/b\u003e, this fully updated second edition takes you step-by-step through every core discipline of digital marketing. From SEO and paid media to content, automation and analytics, it shows how to apply integrated strategy across channels while avoiding common pitfalls that undermine ROI. Drawing on real-world examples from global brands including Google, Amazon and Nissan, the book shows what works in practice.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Develop integrated digital marketing strategy aligned to business objectives \u003cbr\u003e- Implement SEO, GEO, paid media and social campaigns with clarity and control \u003cbr\u003e- Apply content, psychology and creative principles to improve conversion \u003cbr\u003e- Use AI, automation and analytics to optimize performance at scale \u003cbr\u003e- Build partnerships, affiliates and customer journeys that drive loyalty \u003cbr\u003e\u003cbr\u003eA practical, accessible guide for every marketer's desk, \u003cb\u003e\u003ci\u003eThe Digital Marketing Handbook \u003c\/i\u003e\u003c\/b\u003ehelps you build credibility, sharpen execution and deliver sustained impact from your digital marketing investment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e digital marketing strategy, SEO and paid media, marketing automation, AI in marketing, performance optimization, B2B and B2C marketing\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":57486733738328,"sku":"9781398629752","price":38.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398629752_e18cade9-b070-4086-a13a-d11859b5e4bc.jpg?v=1781164843","url":"https:\/\/agendabookshop.com\/products\/digital-marketing-handbook-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}