{"product_id":"digital-sport-marketing","title":"Digital Sport Marketing","description":"\u003cp\u003eDigital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.\u003c\/p\u003e\u003cp\u003eThe book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. \u003c\/p\u003e\u003cp\u003eFull of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235435893080,"sku":"9781138701403","price":56.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138701403.jpg?v=1777264258","url":"https:\/\/agendabookshop.com\/products\/digital-sport-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}