{"product_id":"disability-and-digital-marketing","title":"Disability and Digital Marketing","description":"\u003cp\u003eThis book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, sociology, and public policy.\u003c\/p\u003e\u003cp\u003eThe first part, \u003ci\u003eDigital Marketplace Accessibility\u003c\/i\u003e, examines strategies for reducing the digital divide, including inclusive hiring practices and accessible platform development. The second part, \u003ci\u003eDigital Representation\u003c\/i\u003e, focuses on how people with disabilities are portrayed in digital media. It analyses topics such as aesthetics, influencer marketing, mental health advocacy, and neurodiversity. The third part, \u003ci\u003eDigital Methodologies\u003c\/i\u003e, highlights research approaches like netnography and offers reflections on methodological challenges when researching consumers with disabilities. Contributors discuss practices for conducting ethical and inclusive research involving people with disabilities, providing a roadmap for scholars. The final part, \u003ci\u003ePoetic Epilogue\u003c\/i\u003e, takes a poetic turn, offering an ecopoetic reflection on lived experiences of Alzheimer’s disease.\u003c\/p\u003e\u003cp\u003eThis book encourages readers to reconsider disability as a complex and intersectional category. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices, ultimately contributing to a more equitable digital consumer culture.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54250387341656,"sku":"9781032690889","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032690889.jpg?v=1772255750","url":"https:\/\/agendabookshop.com\/products\/disability-and-digital-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}