{"product_id":"do-it-yourself-lobotomy","title":"Do-It-Yourself Lobotomy","description":"An Adweek Book\u003cbr\u003e Master the techniques that top companies use to spark creativity\u003cbr\u003e In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221799031128,"sku":"9780471417422","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780471417422__676553f31eb4f.jpg?v=1741159825","url":"https:\/\/agendabookshop.com\/products\/do-it-yourself-lobotomy","provider":"Agenda Bookshop","version":"1.0","type":"link"}