{"product_id":"do-you-want-to-keep-your-customers-forever","title":"Do You Want to Keep Your Customers Forever?","description":"This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a \"learning relationship.\" Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":54257479516504,"sku":"9781422140277","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781422140277.jpg?v=1765326639","url":"https:\/\/agendabookshop.com\/products\/do-you-want-to-keep-your-customers-forever","provider":"Agenda Bookshop","version":"1.0","type":"link"}