{"product_id":"doing-business-in-china","title":"Doing Business in China","description":"\u003cp\u003eExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. \u003c\/p\u003e\u003cp\u003eBuilding on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eWhy foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this\u003c\/li\u003e\n\u003cli\u003eNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo\u003c\/li\u003e\n\u003cli\u003eAn in-depth focus on internet marketing in China\u003c\/li\u003e\n\u003cli\u003eChoosing business partners and negotiating\u003c\/li\u003e\n\u003cli\u003eDos and don’ts.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpdated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of \u003ci\u003eDoing Business in China \u003c\/i\u003ewill continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236833710424,"sku":"9781032147840","price":173.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032147840_25cb9607-56d1-4a95-a967-50d26bc46493.jpg?v=1768320016","url":"https:\/\/agendabookshop.com\/products\/doing-business-in-china","provider":"Agenda Bookshop","version":"1.0","type":"link"}