{"product_id":"doing-media-research-2","title":"Doing Media Research","description":"Emphasizing conceptual understanding rather than  algebra, Doing Media Research: An Introduction provides comprehensive  coverage of both quantitative and qualitative social science methods  used in research about the media and its role in society. Using straightforward  language, author Susanna Hornig Priest shows students exactly how to design and  implement meaningful small-scale research projects. This book is based on the  philosophy that students can learn methods most effectively through actually  using them, and it empowers beginning students to experience research for  themselves. This Second Edition features completely  revised hands-on exercises and greatly expanded discussions of both media  content analysis and the application of social science to new media.         \u003cbr\u003e\u003cbr\u003eFeatures and  Benefits:         ·        \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eExplores both qualitative and quantitative  approaches to help beginning students understand both, so they can choose the  right approach for a particular problem\u003c\/li\u003e\n\u003cli\u003eAssumes no background in statistics and  introduces most topics with a minimum of algebra, explaining all technical  concepts in simple language in the text (and in the extensive glossary) \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExplains the disciplinary origins of our  various research methods, the nature of academic publishing, and the importance  of the academic literature\u003c\/li\u003e\n\u003cli\u003eEmphasizes the process of research design as  applied to real-world problems and incorporates discussion of research ethics  throughout the book\u003c\/li\u003e\n\u003cli\u003eGives students a chance to practice as they  go along through chapter-by-chapter exercises, rather than approaching methods  as an abstract subject that must be learned by rote\u003c\/li\u003e\n\u003cli\u003eDescribes advanced techniques in general terms to give beginning  students an understanding of the full range of tools available without getting  in the way of their ability to use more basic approaches right away  \u003c\/li\u003e\n\u003c\/ul\u003eDoing  Media Research: An Introduction, Second Edition is intended for an  introductory course in social science research methods for students in  journalism, mass communication, and media studies at either the undergraduate or  beginning graduate levels.","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246010782040,"sku":"9781412960977","price":215.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412960977_c5253906-106c-420d-957d-9f31dbbaf349.jpg?v=1777775456","url":"https:\/\/agendabookshop.com\/products\/doing-media-research-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}