19th century
A01=Jeremy Prestholdt
africa
african consumers
Author_Jeremy Prestholdt
career
Category=GTP
Category=GTQ
Category=JBFS
Category=NHTB
college students
consumer demands
consumerism
consumption
east africa
economic change
engaging
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
global politics
global relationships
globalization
historical
india
interconnectivity
materialism
modern history
nonfiction
political science
politics
postcolonialism
social change
united states
western expansion
western interests
western world
world history
world trade
Product details
- ISBN 9780520254244
- Weight: 590g
- Dimensions: 152 x 229mm
- Publication Date: 15 Jan 2008
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Hardback
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This book boldly unsettles the idea of globalization as a recent phenomenon - and one driven solely by Western interests - by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.
Jeremy Prestholdt is Assistant Professor History at the University of California, San Diego.
