{"product_id":"donor-cultivation-and-the-donor-lifecycle-map-website","title":"Donor Cultivation and the Donor Lifecycle Map, + Website","description":"\u003cb\u003eA fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits\u003c\/b\u003e  \u003cp\u003eA guide to better and more strategic fundraising, \u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eStep-by-step guidance and practical tools for understanding and making the most of the donor lifecycle\u003c\/li\u003e\n\u003cli\u003eCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process\u003c\/li\u003e\n\u003cli\u003eFeatures a companion website with a variety of online tools to help readers implement key concepts\u003c\/li\u003e\n\u003cli\u003ePart of the Wiley Nonprofit Authority Series\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDonor Cultivation and the Donor Life Cycle Map\u003c\/i\u003e seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54240918372696,"sku":"9781118603772","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118603772.jpg?v=1780398061","url":"https:\/\/agendabookshop.com\/products\/donor-cultivation-and-the-donor-lifecycle-map-website","provider":"Agenda Bookshop","version":"1.0","type":"link"}