{"product_id":"dont-fck-up-your-baby","title":"Don't Fck Up Your Baby","description":"\u003cp\u003eAfter years of   industry experience and academic positions lecturing to students about   creativity and branding, Joris van Dooren and Coen Luijten both began to   notice some strange behaviour. Both their student and the starting   entrepreneurs they were working for in their Building Better Brands course,   had started to act irrationally when it came to their brands, putting in all   their financial resources, discussing them non-stop, and staying up late into   the night to work on them. \u003cbr\u003e\u003cbr\u003e   It almost looked a little like parenthood.\u003cbr\u003e\u003cbr\u003e   Newborn brands are just like babies to us. With the right guidance, we can   raise them into something spectacular. That said, when things go wrong, we   can just as easily f*ck them up. \u003cbr\u003e\u003cbr\u003e   Within these pages, we trace the development of your brand from its baby   stages right up to adulthood. Just like how it takes 18 years to raise a   child, we've broken down the process into 18 steps. With interactive examples   and tasks to help bring your brand to life, you'll be able to watch your   brand grow as you move from step to step.\u003cbr\u003e\u003cbr\u003e   It takes a village to raise a child and you'll need to juggle different tasks   when starting up. But, when it comes to branding and creativity, we'll be   your support system. After helping launch over 75 startups, we've refined the   process to perfection. Let' s start creating your brand, it will be big fun!\u003cbr\u003e\u003cbr\u003e   By the end of these 18 steps, your brand will have a personality, a style, a   story - it'll be a fully formed brand. But, before we arrive there, we have   to take care of our baby brand. \u003cbr\u003e\u003cbr\u003e   Are you ready for parenthood? It's one hell of a ride.  Let's try not to f*ck it up.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":54219739693400,"sku":"9789063696429","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789063696429_15a30398-5b58-47ee-95e9-440314cf539e.jpg?v=1769490932","url":"https:\/\/agendabookshop.com\/products\/dont-fck-up-your-baby","provider":"Agenda Bookshop","version":"1.0","type":"link"}