{"product_id":"dynamics-of-niche-tourism-in-malaysia","title":"Dynamics of Niche Tourism in Malaysia","description":"\u003cp\u003e\u003cem\u003eDynamics of Niche Tourism in Malaysia\u003c\/em\u003e explores the evolving landscape of Malaysia’s tourism industry, with a particular focus on the potential of niche tourism to drive sustainable growth. The book examines a wide range of specialised tourism segments—including nature based tourism, experiential travel, medical and wellness tourism, responsible, luxury, wedding, Muslim-friendly, and gastronomic tourism —and evaluates their role in reinforcing Malaysia’s position as a diverse and distinctive destination. Drawing on national strategies such as the \u003cem\u003eMalaysia Truly Asia\u003c\/em\u003e campaign and the Tourism Malaysia Marketing Plan 2022–2026, the text highlights the efforts of various stakeholders in navigating ongoing challenges related to business rejuvenation, infrastructure, and policy alignment.\u003c\/p\u003e\n\u003cp\u003eCombining industry data, strategic analysis, and technological insights, the book also investigates how digital transformation is reshaping tourist engagement and service delivery. Key chapters address the socio-cultural, environmental, and economic impacts of niche tourism, as well as the implications for long-term sustainability. An essential resource for scholars, students, policymakers, and practitioners seeking a deeper understanding of the dynamics shaping Malaysia’s tourism sector and the strategic opportunities within niche markets to achieve sustainable tourism development.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":56409043272024,"sku":"9781806863167","price":97.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781806863167_d8764fbb-3505-4e8d-b15a-f9a8bd5c02f0.jpg?v=1780430433","url":"https:\/\/agendabookshop.com\/products\/dynamics-of-niche-tourism-in-malaysia","provider":"Agenda Bookshop","version":"1.0","type":"link"}