{"product_id":"e-commerce-usability-1","title":"E-Commerce Usability","description":"Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.\nThis book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.\nThis guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54979387195736,"sku":"9780415258340","price":95.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415258340_12fc9c92-074e-4c74-b200-61b029b39f28.jpg?v=1777956333","url":"https:\/\/agendabookshop.com\/products\/e-commerce-usability-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}