{"product_id":"e-marketing-1","title":"e-Marketing","description":"\u003cp\u003eWithout a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.\u003c\/p\u003e\u003cp\u003eIn this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.\u003c\/p\u003e\u003cp\u003eSupplemented by practical examples throughout, \u003cem\u003ee-Marketing\u003c\/em\u003e is an essential read for all marketing and business administration students.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239354618200,"sku":"9780415677271","price":229.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415677271.jpg?v=1769032832","url":"https:\/\/agendabookshop.com\/products\/e-marketing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}