{"product_id":"eating-the-big-fish","title":"Eating the Big Fish","description":"\u003cb\u003eEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e  \u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54240327696728,"sku":"9780470238271","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470238271_21f369cb-6c0d-483d-84f5-8993e65ccaab.jpg?v=1780112751","url":"https:\/\/agendabookshop.com\/products\/eating-the-big-fish","provider":"Agenda Bookshop","version":"1.0","type":"link"}