{"product_id":"effective-brand-building-unlock-growth-with-strategy-insights-and-measurement","title":"Effective Brand Building","description":"\u003cp\u003e\u003cb\u003eHow can senior marketing leaders drive sustained brand growth amid shifting industry priorities?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eEffective Brand Building\u003c\/i\u003e\u003c\/b\u003e offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Apply best-practice models to embed brand building      within organizational processes\u003cbr\u003e- Leverage expert insights from award-winning      marketer \u003cb\u003eAndrew Geoghegan\u003c\/b\u003e\u003cbr\u003e- Use data-led approaches to measure impact and      maximize ROI\u003cbr\u003e- Analyze real-world examples from McDonald's, Apple,      Mondelez and Unilever\u003cbr\u003e- Develop leadership strategies that deliver      consistent, scalable growth\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eBrand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":50075915518296,"sku":"9781398618572","price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398618572_3cb1389b-e7f0-4142-a1a0-0fa2fe371ac0.jpg?v=1781064042","url":"https:\/\/agendabookshop.com\/products\/effective-brand-building-unlock-growth-with-strategy-insights-and-measurement","provider":"Agenda Bookshop","version":"1.0","type":"link"}