{"product_id":"effective-health-risk-messages","title":"Effective Health Risk Messages","description":"\u003cp\u003eWinner of the \u003cb\u003eDistinguished Book Award\u003c\/b\u003e by the Applied Communication Division of the National Communication Association, 2001\u003c\/p\u003e  \u003cb\u003e\u003c\/b\u003e\u003cp\u003e\u003cb\u003eEffective Health Risk Messages\u003c\/b\u003e provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54246609846616,"sku":"9780761915096","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780761915096.jpg?v=1777784477","url":"https:\/\/agendabookshop.com\/products\/effective-health-risk-messages","provider":"Agenda Bookshop","version":"1.0","type":"link"}