{"product_id":"effective-pr-be-your-own-expert-teach-yourself","title":"Effective PR: Be Your Own Expert: Teach Yourself","description":"\u003cp\u003ePR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.\u003cbr\u003e\u003cbr\u003eEffective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.\u003cbr\u003e\u003cbr\u003eTopics include:\u003cbr\u003e\u003cbr\u003e- Planning a PR campaign\u003cbr\u003e\u003cbr\u003e- Media relations\u003cbr\u003e\u003cbr\u003e- Audience communication\u003cbr\u003e\u003cbr\u003e- Sponsorship\u003cbr\u003e\u003cbr\u003e- Entertaining and corporate hospitality\u003cbr\u003e\u003cbr\u003e- Internal PR\u003cbr\u003e\u003cbr\u003e- Specialist PR\u003cbr\u003e\u003cbr\u003e- Evaluating success\u003cbr\u003e\u003cbr\u003eUseful addresses and further reading are also included to enable you to take your campaigns in a number of directions.\u003cbr\u003e\u003cbr\u003eNOT GOT MUCH TIME?\u003cbr\u003eOne and five-minute introductions to key principles to get you started.\u003cbr\u003e\u003cbr\u003eAUTHOR INSIGHTS\u003cbr\u003eLots of instant help with common problems and quick tips for success, based on the author's many years of experience.\u003cbr\u003e\u003cbr\u003eTEST YOURSELF\u003cbr\u003eTests in the book and online to keep track of your progress.\u003cbr\u003e\u003cbr\u003eEXTEND YOUR KNOWLEDGE\u003cbr\u003eExtra online articles to give you a richer understanding of PR.\u003cbr\u003e\u003cbr\u003eTHINGS TO REMEMBER\u003cbr\u003eQuick refreshers to help you remember the key facts.\u003cbr\u003e\u003cbr\u003eTRY THIS\u003cbr\u003eInnovative exercises illustrate what you've learnt and how to use it.\u003c\/p\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":54252677890392,"sku":"9781444120455","price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781444120455.jpg?v=1744788647","url":"https:\/\/agendabookshop.com\/products\/effective-pr-be-your-own-expert-teach-yourself","provider":"Agenda Bookshop","version":"1.0","type":"link"}