{"product_id":"effective-press-relations-for-the-built-environment","title":"Effective Press Relations for the Built Environment","description":"\u003cp\u003eThis practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.\u003c\/p\u003e\u003cp\u003eWith quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – \u003cem\u003eEffective Press Relations for the Built\u003c\/em\u003e \u003cem\u003eEnvironment\u003c\/em\u003e, offers practical guidance on topics such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ehow to approach planning a strategy for a project\u003c\/li\u003e\n\u003cli\u003ehow to write, seek approval, build a target press list and issue the information to magazines\u003c\/li\u003e\n\u003cli\u003ehow to speak to the press\u003c\/li\u003e\n\u003cli\u003ehow to manage a crisis and handle bad press.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55002183795032,"sku":"9780415348669","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415348669_df80416f-5b55-4f1c-bf64-a2f0648ea11b.jpg?v=1770348648","url":"https:\/\/agendabookshop.com\/products\/effective-press-relations-for-the-built-environment","provider":"Agenda Bookshop","version":"1.0","type":"link"}