{"product_id":"effective-sales-enablement-achieve-sales-growth-through-collaborative-sales-and-marketing","title":"Effective Sales Enablement","description":"\u003cp\u003eSales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.\u003cbr\u003e\u003cbr\u003eWritten from a marketer's perspective, \u003cb\u003e\u003ci\u003eEffective Sales Enablement\u003c\/i\u003e\u003c\/b\u003e goes beyond sales training and development. \u003cb\u003ePam Didner \u003c\/b\u003epresents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eEffective Sales Enablement\u003c\/i\u003e\u003c\/b\u003e shows you how to:\u003cbr\u003e- Understand trends that impact sales professionals and how to take advantage of them\u003cbr\u003e- Become a better marketer with creative ideas on how to support sales\u003cbr\u003e- Integrate sales elements into select marketing programmes - and vice versa\u003cbr\u003e- Assemble a first-class sales enablement team\u003cbr\u003e- Leverage technology to better integrate sales and marketing\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54210517238104,"sku":null,"price":38.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780749483647.jpg?v=1780029061","url":"https:\/\/agendabookshop.com\/products\/effective-sales-enablement-achieve-sales-growth-through-collaborative-sales-and-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}