{"product_id":"emerging-markets-4","title":"Emerging Markets","description":"\u003cp\u003eThe traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. \u003cbr\u003e\u003cbr\u003eCompanies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. \u003cbr\u003e\u003cbr\u003e Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; \u003cb\u003e\u003ci\u003eEmerging Markets\u003c\/i\u003e\u003c\/b\u003e is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. \u003cbr\u003e\u003cbr\u003e Online supporting resources include lecture slides that align with each chapter.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54251745476952,"sku":"9781398695788","price":139.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398695788.jpg?v=1780023682","url":"https:\/\/agendabookshop.com\/products\/emerging-markets-4","provider":"Agenda Bookshop","version":"1.0","type":"link"}